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Deep Brown Eyes Offline
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New Domestic Abuse Ad Campaign - April 2nd 2009, 05:12 PM

Keira Knightley is shown suffering a shocking assault in a new TV and cinema ad campaign about domestic violence for the charity Women's Aid.
"I wanted to take part in this advert for Women's Aid because while domestic violence exists in every section of society we rarely hear about it," said Knightley. "Domestic violence affects one in four women at some point in their lifetime and kills two women every week."
The extended ad, which will debut on 6 April in 15-plus films in cinemas nationwide, opens with Knightley heading home from a long day of filming.
When she gets home she is assaulted, verbally and physically, by her partner, who accuses her of having a relationship with a co-star.
The commercial, made by ad agency Grey London, pans out to show that the scene is in fact occurring on a film set but with no one else around. The ad ends with Knightley screaming and the strapline: "Isn't it time someone called cut?"
Article: http://www.guardian.co.uk/media/2009...ic-violence-ad
Advert: http://www.cutmovie.co.uk/

What people think of these?

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Re: New Domestic Abuse Ad Campaign - April 3rd 2009, 02:08 AM

I like the concept. I don't like the idea of that act being shown on tv.
I think they could cut it down more for the advert, some people could be easily triggered by that, and it shouldn't just flash up in someones face. If they choose to look into the movie past that and so forth, then they can.

I've always loved Keira <3

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Re: New Domestic Abuse Ad Campaign - April 3rd 2009, 08:34 AM

Do they put one of those warnings before it that says something to the effect of "The following program may be offensive to some viewers, viewer discretion is advised"?

Not around so much now that school's started

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Re: New Domestic Abuse Ad Campaign - April 3rd 2009, 11:45 AM

I can see that this would be triggering for some people, but domestic violence is serious. Why decide not to put it out there simply because you might trigger someone? If you don't put it out there, domestic violence remains unnoticed by a lot of people. I agree that people need to notice and realize that it goes on. Even if that means triggering a few people. If we didn't air anything on TV that might trigger people, there would basically be no TV at all, because there are so many shows that can trigger people. That's just a fact. On the other hand, if you're just a little kid or something and that flashes on the tv a lot of parents wouln't be very happy having their kid seeing someone get beat up. But I do like the idea of the ads and their purpose. There's nothing wrong with them being aired.

A lonely soul in a land of broken hearts

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Re: New Domestic Abuse Ad Campaign - April 3rd 2009, 12:24 PM

i think the shock factor could get people talking and thats a good thing. This cant stay behind close doors its too dangerous.

That is unreal ad! the concept is really good, and I'm so pleased Keira Knightley has taken part it will give it a much needed boost. I hope it encourages donations cos no one knows when we might need to use this charity.

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